In 1999, Samsung Corporation, the global conglomerate, and Ritek, the world's largest manufacturer of quality disc format media, decided to collaborate on a joint venture to manufacture quality Samsung brand CD-R and CD-RW media. The result of that venture is Zirex, Inc., the exclusive sales and marketing organization for Samsung brand optical storage media products in North America.
As a joint venture of two internationally recognized companies, Zirex is ideally positioned to enter the CD storage media market. Distributors and retailers can obtain Samsung brand CD-R, CD-RW, and other storage media products directly through Zirex without any third-party companies. The benefits of this factory-direct relationship are then passed on to the consumer. However, the consumer benefits of Zirex do not end there. Utilizing Samsung's past experience of reliable customer service, Zirex is emerging as the dependable source for storage media by audio, video, and computer consumers everywhere.